Current Tip
What’s an Elevator Talk?
How can you develop one?

Imagine you have met Donald Trump or Jodi Rell in an elevator.  You have 25 floors to convince them that your organization is worthy of their support.  What would you tell them to “sell” them on your organization? Here is how you can create your elevator talk.

Step 1: Key Messages and Unique Selling Points
At your next board meeting, create a list of the things that differentiate your organization from others—your unique selling points.  Then decide on the top three to five features or differentiators. (It is useful to print them on business cards for Board and staff to have.)  These become your organization’s key messages and lead to your elevator talk.

Step 2: The Elevator Talk
Take the key messages and weave them with your own personal story about why you are involved with this organization.  Communicating your personal connection and passion about your organization is key.  This is your elevator talk.

Step 3: Organization Ambassador
Each One Reach One—One Per Month:
With your elevator talk, you are now equipped to be an organization ambassador. Your goal is at least one elevator talk a month.  It could be at work or at a social gathering.  Your passion and commitment will communicate to them.